City of Amsterdam

In 2010, the Alderman for Culture on the Executive Board of the City of Amsterdam invited Paul Collard of CCE to become one of two Arts Advisors to the City of Amsterdam.

The Art Advisors examined the cultural landscape in its full breadth and in both the national and international context, looking beyond the traditional boundaries between sectors and domains. CCE’s work focused particularly on providing advice on creative and cultural education and included a series of youth consultation workshops.

The work culminated in the preparation of a detailed report to the City of Amsterdam, which can be found here.

In March 2013, the City of Amsterdam formally signed a ten-year Concordat with the local district authorities and the school boards who manage the schools in the City. This ground breaking agreement, forged in spite of the financial pressures that exist in public funding in Holland, effectively implemented the strategy recommended to the City by Paul Collard in his earlier report, a fact publicly acknowledged by the City in the announcement.

The Concordat provides for the redirecting of cultural and creative opportunities into interventions in the formal school day, guaranteed three hours per week of cultural and creative education for all children and provided the funding to support it. It also accepted the need to appoint brokers, modelled on Creative Partnerships’ creative agents, and established a coherent central administration system to both manage it and ensure that data on impact is effectively harvested and evaluated.

In February 2016, the new Alderman for Culture for the City of Amsterdam invited Paul Collard to undertake a further piece of research. This time, he was asked to look at how to improve the alignment between the supply of cultural education opportunities by cultural institutions and individual artists on the one hand and the demand of schools on the other. Paul Collard submitted his report in April. On 9 May 2016, he presented his conclusions at a public meeting. Following this, the report was presented to the Elected Members of the Culture Committee on 12 May. The Culture Committee welcomed the report and its recommendations and agreed that the Culture Department should develop a plan for their implementation. The full report can be read here.